American Eagle Outfitters, Inc.
Copy Manager ← Copy Editor ← Senior Copywriter
Feb. 2019–Present

Lead copywriting and editorial strategy for Gen Z’s favorite denim brand, shaping voice and messaging across all creative marketing platforms, including email, web, app, paid media, product naming and packaging, blog, SMS, display, and customer service touchpoints.
Own all UX and A/B testing copy for American Eagle and Aerie, crafting high-conversion messaging for web, app, checkout, and product experiences.
Pioneered the brand’s first large-scale AI copy testing initiative in partnership with SEO, training Optiversal on AE’s voice and editing AI-generated landing page content for brand alignment and search performance.
3x Real Deal Award winner for strategic work on:

Sparkbox
Project Manager & Content/UX Strategist
Aug. 2017–Feb. 2019

Led cross-functional teams of 3–12 and managed web projects at a digital agency known for early, iterative delivery, serving clients such as PPG Paints, the Andy Warhol Museum, University of Pittsburgh, Driver Solutions, and Organized Living.
Created and promoted high-performing marketing content—including case studies, blog posts, and emails—to strengthen client relationships, elevate brand authority, and convert prospects into long-term partners.

Bearded Studio
UX & Content Strategist
Nov. 2013–Apr. 2017

Led end-to-end strategy for UX and content projects—from discovery and research through implementation—across web and digital experiences, for design & development agency shortlisted for Net Magazine’s 2014 Agency of the Year.
Collaborated cross-functionally and worked directly in code (HTML, CSS) to shape content and UX across the full project lifecycle, from pitch to launch.
Delivered strategic solutions for a wide range of clients, including Intel, PPG Paints, UPMC, Carnegie Library of Pittsburgh, Pittsburgh Public Theater, Carnegie Museum of Art, Leukemia & Lymphoma Society, American Economic Association, 9/11 Tribute Center.

Senator John Heinz History Center
Multimedia Manager
Aug. 2012–Nov. 2013

Led digital content strategy for Smithsonian Affiliate museum across web, video, social media, and email marketing to drive engagement and support fundraising, education, and visitor initiatives.
Boosted Facebook engagement by 60% and grew Twitter following by 32% through data-informed content planning and audience targeting.
Spearheaded responsive website redesign, improving user experience and accessibility while modernizing the museum’s digital presence.

Elliance
Content Strategist ← Copywriter
Jun 2010–Aug. 2012

Crafted and optimized content at digital agency—including web, social, and SEO copy—for clients across higher ed, tech, and finance sectors, such as Robert Morris University, Carnegie Mellon, Pepperdine, Saint Leo, Bryant University, RJ Lee Group, and First Commonwealth Bank.
Contributed to award-winning work (2011 WebAwards, B2B & University categories).